Tag Archives: signage

The History of Signage


Since the dawn of human history, people have been trying to interpret signs; in the stars, in tarot cards, and on the interstate while driving at rapid speeds. Signage marks humanity’s attempts to communicate with one another through a visual format, with some arrangement of letters and pictures.

In facts, signs serve as one of the first examples of human History of Signagecommunication: cave paintings.

Starting way back in 40,000 B.C., early humans adorned cave walls with dirt, charcoal, and animal fat. The purposes of these works of art remain largely unclear, although there are varied theories. Some historians believe they served shamans for supernatural, ceremonial rituals; thus making the artwork early religious iconography. Others believe they depict hunting patterns, warnings and lessons for future generations, or that they are just merely social.

More advanced signage steadily popped up throughout the rest of the world: as hieroglyphs in ancient Egypt, carvings by the Mayans in South America, and advanced carvings by the Greeks and Romans. Wooden signs, intricate tapestries, and paintings guided people around cities and into pubs, markets, and other landmarks.

Inventions like Guttenberg’s press in 1452, when combined with complex ink creation and distribution, rocketed the popularity of signs even further thanks to greater access. As costs for sign-making went down, widespread usage went up.

The twentieth century quite literally shined an even greateHistory of Signager light on the signage industry. The creation of neon, incandescent, and LEDs made signs flashier and more attention-grabbing. Vanguard inventors have now taken to developing interactive and 3D holographic signs. Only the future knows where the signage industry has left to go from here.

From cave paintings to holograms, human beings have always wanted to get the attention of others. Peer into the past and maybe catch a glimpse of the future with our short history of signage.

Stop by Sign Professionals today to witness how signs have evolved throughout history and let us provide you with the modern practices and results of signage production!

Wayfinding Signage 101


Wayfinding signageHow do people find their way to or through your location? Do they rely on luck, memory or intuition – or do you offer them a clear, easy to understand and comprehensive way to navigate the environment? Unless you want to see visitors meandering around, stumbling into the areas they seek simply by blind luck, a system of wayfinding signs is a must. Learning more about wayfinding signs, how they work and what elements are most important will allow you to create an easily navigated facility and a user friendly experience for visitors.

What are Wayfinding Signs?

Wayfinding signs are the signage used by an institution or environment to let visitors know how to find their way around. To be effective, the signs need to relay a complex amount of information in an easy to understand way. Signs should allow visitors to determine where they are within the facility, where they want to go and the correct path to follow to reach their goal. The best wayfinding signs are clear and easy to read and take all of the guesswork out of navigating the environment.

History of Wayfinding Signage?

From the ancient wanderers who spent a lifetime navigating the ocean to more modern explorers, wayfinding signs and symbols allowed a group to find a destination in even a confusing or changing environment. From finding food and shelter to avoiding hazards, the ability to navigate an unfamiliar environment could make the difference between life and death for travelers. One of the most striking historic examples from the modern era continues to be the Underground Railroad – former slaves used a series of wayfinding signs and landmarks to escape to freedom during the Civil War years in the US.

Key Wayfinding Design Elements:

Wayfinding signs need to be accessible and easy to read. They also need to be directed at the specific group of people who will use them most. The following key elements have the most impact on a wayfinding system:

  • High contrast signage with easy to read font
  • Proper Placement of signs in accessible areas
  • Clear and labeled landmarks aid in navigation
  • Proper orientation is a must- visitors need to know where they are to be able to get where they are going.
  • Hazards and off-limits areas should be included so they can be avoided
  • Durability is essential, particularly for signs that will be outdoors.




Wayfinding has found a modern home in urban planning and facility design, as clients, customers and tourists need a way to navigate a complex environment, just as the ancient people needed to navigate the land and sea.  While wayfinding may not be a matter of life and death, it still plays a key role in moving visitors effectively towards their goals and safely though your facility.

Comprehensive and easy to understand wayfinding signage is a must for your facility, if you want visitors to be able to navigate easily and not get frustrated or lost.  Call Sign Professionals today at (860)-823-1122 for any further questions regarding your wayfinding signage needs

ADA Signage and Regulations: Is Your Business Compliant?


ADA SignageCurrent statistics provided by the United States Department of Justice show that more than fifty million Americans are currently dealing with some type of disability and the number is growing. For business owners, this data is especially significant, because many of these people are likely customers for the products or services their business provides.

Safe & Convenient Access for All Customers 

In order to ensure that disabled customers are able to safely and conveniently access businesses like yours, the Americans with Disabilities Act (ADA) requires that businesses follow all applicable laws and regulations to make their establishments safely accessible to disabled patrons. In addition, the ADA requires that all compliant businesses post easily recognizable signage to this effect, yet many owners may not fully understand these posting requirements.

Disabled customers rely on compliancy signage to ensure that the business they are entering can accommodate their particular disability. For instance, a potential customer who is considered legally blind depends upon signs that use Braille or tactile lettering to find their way in businesses and other buildings.

Ensuring Basic Compliance

While business owners should refer to the ADA for exact information to ensure basic compliance with all applicable laws, here are some basic signage requirements that most businesses must observe.

  • Signage text is required to be 5/8 to 2 inches in height, plus additional space for Braille


  • Type fonts must be one approved by the ADA and tactile signage must use uppercase lettering


  • Pictograms, such as those used on restrooms must show contrast


  • Signage finishes must be non-glare


  • Signage must be mounted at ADA-specified heights, usually from 48 to 60 inches from the floor

Taking action to ensure that your business is fully compliant with ADA accessibility and signage requirements is not only smart, it is the law. Disabled customers are far more likely to frequent accessible businesses and compliancy signage is a great way to let them know your business is fully ADA accessible and ready to welcome them.

Is your business compliant with ADA signage and regulations? Contact us today for assistance in creating an easily accessible business for your customers.

Create Highly Effective Banners for your Business


Why is it important to have effective business banners?

When marketing your Connecticut business at trade shows and conventions, quality signage is a must. Highly visible, engaging banner signs can make a huge difference in your company’s success. They increase the chances of contacts from the last show seeing your booth and returning to do business again. But, in your average show, there is a lot of competition for attendees’ attention. A few ways to make sure you get noticed:

BannerAsk a Question on your Banner Signs:

People come to your business to fill a need or to solve a problem. By posing a question about their business needs, you can pique their curiosity. For instance, a Norwich, Connecticut based computer networking service might ask “Is your network security keeping you safe?” Prospects will be drawn in to find out whether they need that business’s services.

Be Consistent: 

Use similar colors, fonts and graphics on all your banner signs and other booth materials. This gives your business a coherent look and helps build your brand. It also makes your booth instantly recognizable when customers see you again at future events.

Keep Things Easy to Read:

Use simple fonts and leave plenty of white space. Too much wording on a sign means that it can’t be read at a glance. Rather than stop, most trade show attendees will move on without reading.
No matter the industry of your business, the signage and displays you use can make or break your trade show success. Consider your banners carefully for betters visibility and more engagement.

For more information on how to create and market your banners, call us at 860-823-1122.